A shirt is judged on details that are small in the photo: the collar, the buttons, the placket and how a stripe or check lines up across the chest. Shoppers zoom in on exactly those, and they are the first things to go wrong in an image that is not faithful to the garment. This guide covers how AI shirt product photography works in NotShot, what to upload, what gets checked and what it costs.
For what a traditional shoot costs per image, see what catalog photography actually costs a DTC brand.
Two photos: one of the shirt on its own, and one of a clothed model framed at least head to thigh.
The model's existing trousers, skirt or jeans stay as they are. Only the upper garment changes. Sleeve treatment (rolled, full length or cuffed) can be chosen per render. If you shoot ghost mannequin images today, see the ghost mannequin alternative guide.
The shirt category covers button-downs, polos and dress shirts. To show the shirt as part of an outfit, up to 8 garments go into one 4K render: with trousers (see AI pants product photography), under a jacket (see AI jacket and coat product photography on model), or with a sweater over it (see AI knitwear product photography).
For the model, upload a photo of a model your brand already works with and the identity stays the same across every render, or create a brand-owned AI model once and reuse it. See uploading your model to NotShot.
Every render goes through an automated check before you see it. The check compares the render with the photo you uploaded. For shirts it looks at the buttons and placket, the collar shape, how the shirt sits at the shoulder, how a pattern lines up across the body, and whether the model's trousers or skirt stayed the same. If a render falls under the bar, your credits come back automatically. How the judge works is covered in how the NotShot AI judge and auto refund work.
The check is automated and it is not infallible. For shirts, zoom in on the collar, the buttons and where a stripe crosses a seam before you publish. Every render is delivered at 4K, which keeps detail sharp when a shopper zooms in (see why the 4K upscaling step matters).
A shipped 4K render is 4 credits. At the pay-as-you-go rate of about $0.50 per credit that is about $2.00 per image. On a subscription it drops: the Bundle plan is $29 a month for 100 credits, about $1.16 per render, and the Studio plan at $299 for 1,500 credits brings it to about $0.80. A drop of 12 shirts in 2 colors each, with one on-model image per color, is 24 renders, 96 credits, roughly $48 at the pay-as-you-go rate. Renders that fail the check are refunded. New accounts start with 50 free credits and no card is needed. For the full breakdown, see NotShot credit cost explained.
There is also a short overview on the shirts page.
