Ghost mannequin photography shows the shape of a garment without a person in it. It needs a mannequin, a photographer, several shots per item and retouching to remove the mannequin and join the inside of the neckline. The result is clean, but it still shows no body, no fit and no outfit. NotShot is a ghost mannequin alternative: you upload a flat-lay of the garment and get it rendered on a model in 4K.
A ghost mannequin image answers "what does it look like" but not "how does it look on me". Shoppers compare fit, length and drape, and that needs a body. Brands that shoot ghost mannequin for the grid often book a separate on-model shoot for the product page, so the same piece is photographed twice.
With NotShot there is no mannequin and no compositing. Upload a flat-lay or packshot and a model photo, and the garment is rendered on the model. Up to 8 garments go into one 4K render, so a top can be shown with the trousers, jacket and shoes it is sold with. Upload a model your brand owns and the identity stays the same across the whole drop (see uploading your own model).
An AI judge compares each render with the garment you uploaded. If a render fails the check, you get your credits back. More on how the judge and auto-refund work.
A shipped 4K render runs 4 credits, about $2.00 at the default rate. A 20-look drop with one render per look is about 80 credits, roughly $40. Compare that with what catalog photography costs a DTC brand, and see how NotShot credits work.
