What a NotShot credit costs and how many renders you get per catalog drop

Published 2026-07-30

NotShot is pay-per-action, no subscription. Here's what that actually means in dollars for a real catalog drop.

The rates

Action	Credits
Shipped 4K render	5
Pose pass	5
Lighting pass	4
Texture / detail pass	2

Credits run about $0.50 each by default, less at volume with a larger credit pack. New accounts get 100 free credits at signup, no card required, enough to try a handful of renders before spending anything.

What that means for a small drop

A 20-look catalog, one 4K render per look with no extra passes, runs 100 credits, roughly $50 at the default rate. If a handful of looks need a lighting or texture pass to get right, add those credits on top, they're priced lower than a full render since they're adjusting an existing image rather than generating a new one.

Why it's structured this way

We didn't want a subscription minimum that penalizes a small brand doing an occasional drop versus a large one running catalogs every week. Paying per action means a slow month costs less, not a wasted subscription tier.

Questions we get asked

Do unused credits expire?

Check the current terms on notshot.ai, this is the kind of detail worth confirming directly rather than assuming from an older policy.

Is there a cheaper rate at higher volume?

Yes, larger credit packs bring the per-credit price down below the default $0.50 rate.

What if I invite someone and they sign up?

Both the referrer and the new user get bonus credits once the new user ships their first render.

NotShot is a Berlin-based tool for on-model product photography without the photoshoot.
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