What a NotShot credit costs and how many renders you get per catalog drop

Published 2026-07-30

NotShot is pay-per-action, credit-based pricing. Here's what that actually means in dollars for a real catalog drop.

The rates

Action	Credits
Shipped 4K render	4

Credits run about $0.50 each by default, less at volume with a larger credit pack. New accounts get 50 free credits at signup, no card required, enough to try a handful of renders before spending anything.

Refining an existing render

These are optional add-ons applied to a render you already have, not part of the base render itself:

Add-on	Credits
Pose pass	5
Lighting pass	4
Texture / detail pass	2

What that means for a small drop

A 20-look catalog, one 4K render per look with no add-ons, runs 80 credits, roughly $40 at the default rate. If a handful of looks need a refine pass to get right, add those credits on top.

Why it's structured this way

We didn't want a minimum that penalizes a small brand doing an occasional drop versus a large one running catalogs every week. Paying per action means a slow month costs less.

Questions we get asked

Do unused credits expire?

Check the current terms on notshot.ai, this is the kind of detail worth confirming directly rather than assuming from an older policy.

Is there a cheaper rate at higher volume?

Yes, larger credit packs bring the per-credit price down below the default $0.50 rate.

What if I invite someone and they sign up?

Both the referrer and the new user get bonus credits once the new user ships their first render.

For how that compares to two named competitors at the same 4K resolution, see NotShot vs Claid vs WearView.

NotShot is a Berlin-based tool for on-model product photography without the photoshoot.
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